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MAY 23 AO DAILY - 23% off flatliners

Saturday, May 23, 2026
12:00 AM 11:59 PM 00:00 23:59

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Save 23% on all flatliner offerings

Earlier Event: May 22

MAY 22 AO DAILY - 22% Off orders over $45

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MAY 24 AO DAILY - 24% off HSC's

Ebony Wood Hot Shoe Cover and 11mm Convex Soft Release Button on a Fuji Xpro 1 mirrorless camera — SHARE YOUR SETUP

If you have a camera outfitted with an AO soft release button, hot shoe cover, or both, share your feedback with me. I would really appreciate.

“as you are by the world around you, be inspired by the tools that you use to share it’s beauty.”

join the tribe

“Look and think before opening the shutter. The heart and mind are the true lens of the camera.” — Yousuf Karsh

Photography has always been less about collecting images
and more about learning how to pay attention.

The warmth of s

“You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” — Ansel Adams

The RB67 was ne

“To photograph is to hold one’s breath, when all faculties converge in a face of fleeing reality.” — Henri Cartier-Bresson

Photography asks us to pause long enough to see what most people walk past.

The light changing agains

“Photography takes an instant out of time, altering life by holding it still.” — Dorothea Lange

That may be why cameras like the Canon Canonet QL17 still matter.

Not because they are fast.
Not because they are flawless.
But becaus

“Photography is a way of feeling, of touching, of loving.” — Aaron Siskind

That may be why certain cameras stay with us for years.

Not because they are perfect.
But because they become tied to places, people, long walks, quiet mor

“What makes photography a strange invention is that its primary raw materials are light and time.” — John Berger

Every photograph is built from passing things.

This Fuji X-Pro1, outfitted with a Bocote hotshoe cover and a matching

“The Earth is art, the photographer is only a witness.” — Yann Arthus-Bertrand

Photography has a way of bringing us back into attention.

The camera simply becomes the tool that lets us hold onto those moments a little longer.

Thi

“To me, photography is an art of observation.” — Elliott Erwitt

Photography has a way of returning us to the world around us. It asks us to notice texture, color, weather, silence, and fleeting details before they disappear unnotic

“Photography takes an instant out of time, altering life by holding it still.” — Dorothea Lange

Photography has a way of teaching us to notice what we would otherwise rush past.

The habit of carrying a camera is not because someth

“What the camera has done is that it has given us a language independent of words.” — Richard Avedon

There’s something fitting about photography living beside a notebook.

Both are attempts to hold onto something fleeting.
A

“When I have a camera in my hand, I know no fear.” — Alfred Eisenstaedt

There’s something grounding about carrying a camera with intention.

You walk slower.
You notice more.
Light through a window becomes worth stopping for.

“Photography deals exquisitely with appearances, but nothing is what it appears to be.” — Duane Michals

A camera can record surface.
But photographs are often about something quieter underneath it.

Memory.
Longing.
Stillness.
The

“Photography is a way of feeling, of touching, of loving.” — Aaron Siskind

A photograph is never only about what stood in front of the lens; it's the details we choose to surround ourselves with because they keep us connected to ma

$“To me, photography is the simultaneous recognition, in a fraction of a second, of the significance of an event.” — Henri Cartier-Bresson That recognition rarely arrives when we’re looking for it. It happens walking to get c$

“A photograph is usually looked at—seldom looked into.” — Ansel Adams

The longer you photograph, the more you realize the camera is only part of it.

It’s the ritual of carrying it.
The way your hand settles onto the sh

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